CHANDRA, Maria Helena and SOAR, Bernadetha Trisya Devi and RAJA, Egonius Aldin and DAE, Luciano Sergio Taru (2026) Consumer Perception and Service Quality Effects on Maxim Satisfaction: Mediating Roles of Price and Value. International Journal of Enterprise Modelling, 20 (2). pp. 120-132. ISSN 2987-8713
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Abstract
This study addresses the limited empirical evidence on online transportation service quality in developing regions, focusing on Sikka Regency. While prior studies predominantly focus on metropolitan contexts, little is known about how service quality, price, and perceived value shape customer satisfaction in peripheral regions with distinct socioeconomic characteristics. This study aims to examine the influence of consumer perception, SERVQUAL dimensions, price, and perceived value on customer satisfaction with Maxim services in Sikka Regency. A quantitative approach was employed using survey data from 47 respondents, analyzed through multiple linear regression and sobel test to assess mediation effects. The results indicate that all variables jointly have a significant effect (Sig. 0.000) with high explanatory power (R² = 0.98), although this value should be interpreted cautiously due to the small sample size and potential model overlap. Perceived value (B = 2.341; Sig. 0.000) and price emerge as the most dominant determinants. Notably, the empathy dimension shows a significant negative effect (B = –1.204; Sig. 0.005), suggesting unmet interpersonal expectations. This study contributes by demonstrating context-dependent SERVQUAL effects and emphasizing value-for-money as a key driver of satisfaction in non-metropolitan markets.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Customer Satisfaction; Online Transportation; Perceived Value; Price; Service Quality. |
| Subjects: | 300 – Ilmu Sosial > 310 Statistik umum > 310 Koleksi statistik umum 300 – Ilmu Sosial > 310 Statistik umum > 315 Statistik umum Asia 300 – Ilmu Sosial > 330 Ekonomi > 330 Ekonomi 300 – Ilmu Sosial > 380 Perdagangan, komunikasi, dan transportasi > 388 Transportasi |
| Divisions: | 57201 Sistem Informasi |
| Depositing User: | Maria Helena Chandra |
| Date Deposited: | 02 Jun 2026 01:07 |
| Last Modified: | 02 Jun 2026 01:07 |
| URI: | http://repository.iftkledalero.ac.id/id/eprint/4281 |
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